Can’t afford or not that impressed with OptinMonster? Try these OptinMonster alternatives instead!

10 Best OptinMonster Alternatives (Updated November 2020)

  • Updated February 18, 2021
  • Updated February 18, 2021

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OptinMonster is a popular email marketing and lead generation tool for WordPress users. For some website owners, however, its impressive list of features can be too much or its price tag (1) is a big no-no for their budget.

So, if you would like to try the power of opt-in forms and pop-ups or simply grow your email list but are not yet ready to invest big, then this collection of OptinMonster alternatives should give you some other options to try. 

Top 10 Best Alternatives For OptinMonster

There’s no doubt that Thrive Leads is one of OptinMonster’s main competitors. It is a popular list building plugin for WordPress from Thrive Themes that has similar features (2) as OptinMonster. These include built-in A/B testing, drag-and-drop visual template builder, and integrations with the popular email marketing services. The difference is that you get these at an affordable price.

It also has more templates for your pop-ups and forms compared to OptinMonster. Unfortunately, design quality is not as strong as its rival. Its targeting rules also lack flexibility and depth. The main rules available, however, are often enough for most web owners and marketers.

Thrive Leads Best Features

  • Lots of different opt-in form types including scroll mats, screen-fillers, and notification bars
  •  Visual, drag-and-drop builder
  • Integrations with over 30 email marketing services
  • Solid targeting rules
  • Built-in A/B testing
  • Tons of opt-in and pre-designed templates
  • Built-in analytics

Thrive Leads Pricing

Thrive Leads pricing depends on how many websites you wish to use the tool.

Thrive Leads License Pack

If you sign up for a Thrive Themes membership, you’ll also have access to the lead generation tool.

Thrive Membership

In terms of OptinMonster vs Thrive Leads, most people are happy to choose the latter tool without compromising the most important features. As a matter of fact, you will often see Thrive Leads at the top of most lists for the best email pop-up WordPress plugins and OptinMonster alternatives.

ConvertBox is a smart SaaS platform that directly connects to WordPress thru a plugin. This software includes a library of high-converting, pre-designed templates that you customize using the smart drag-and-drop editor.

It also allows you to combine smart targeting triggers and rules such as device type, exit-intent, and location in order to show the right opt-in at the perfect time. Like OptinMonster, you also have several types of opt-in forms and making it easy to display personalized opt-in form messages. Then, there’s the smart split testing for real-time analytics, although not as in-depth as OptinMonster offers. 

ConvertBox Best Features

  • Customized opt-in forms
  • Drag-and-drop simplicity
  • A/B split testing
  • Intelligent targeting
  • Segmentation funnels
  • Major marketing tools embedding

ConvertBox Pricing

ConvertBox offers a special introductory deal of:

The pricing will change to a yearly or monthly subscription after this early access deal expires.

ConvertBox provides most of the features offered by OptinMonster. However, the expensive one-time price tag may seem overwhelming for most site owners and marketers. Still, if you have a hefty amount of budget, want a good alternative for OptinMonster while saving more instead of paying on a monthly or yearly basis, then ConvertBox is the best option for you.


Convert Plus is the more affordable product of Convert Plug. It is as feature-rich as OptinMonster and Thrive Leads but at a cheaper price tag. Dubbed as the all-around lead generation plugin, the Convert Plus will not just help in growing your email list, but also help you get more page views, make more sales, and improve your conversion rates—all at an affordable price.

Convert Plus Best Features

  • Multiple pop-up display locations
  • Huge library of high-converting pop-up templates with customization options for all pop-ups
  • Awesome pop-up triggers
  • Real-time split testing tool
  • One-click integration with major email marketing providers and auto-responders
  • Content locker and referral detection
  • Lifetime free updates

Convert Plus Pricing

The Convert Plus pop-up plugin for WordPress is available at Envantomarket (3) for $23 valid for 6 months. You have the option to extend the support for up to 12 months by adding $6.75.


If you have not seen Convert Plus in action before, then you should definitely check out what this affordable opt-in form plugin can do.


Convert Pro is somewhat the cost-effective mirror of OptinMonster. Basically, it is like taking OptinMonster, magically porting it into a WordPress plugin, and calling it Convert Pro.

Convert Pro is the more advanced sibling of Convert Plus. With this plugin, you get access to a visual drag-and-drop interface, lots of pre-built templates, some of the most detailed targeting rules, and built-in A/B testing.

Overall, this is one of the best OptinMonster alternatives on this list, next to Thrive Leads. 

Convert Pro Best Features

  • Drag-and-drop visual interface
  •  A good amount of trigger options
  • Over 35 integrations with email marketing services
  •  Pre-built popup templates and detailed targeting rules
  • Dedicated mobile design editor
  • Integration to Google Analytics

Convert Pro Pricing

Although Convert Pro shares a lot of similarities to OptinMonster, the main difference is the pricing. Obviously, Convert Pro is a lot cheaper, particularly if you wish to use it on several sites.

Convert Pro offers a lifetime license, providing you with more savings:

ConvertPro One Time

There’s also a one-year license available if you don’t want to pay a hefty amount up front or you’re planning to try other plugins in the future.  

ConvertPro Yearly

Either way, you will be able to use it on unlimited websites. So, if you want the features of OptinMonster but for a lower price, give Convert Pro a try.

Bloom is a plugin from Elegant Themes and deserves the next position after Thrive Leads for the best OptinMonster alternatives. So, why does it take 5th place? Well, you first need to be a member of Elegant Themes in order to use the plugin, which is a huge turn-off for some.

Bloom is best for creating custom forms that can be displayed in pop-up windows, embedded into content, or as slide-ins. The pre-built form styles and designs are also of high quality and standards. You can easily change it to fit your branding image.

In addition to the form design, you also get a good amount of customization. When compared to OptinMonster, the only area where Bloom is lacking is the absence of an exit-intent trigger. It does offer some unique WordPress-specific triggers and targeting rules.

Bloom Best Features

  • Customizable templates (although not a drag-and-drop editor)
  • Over a hundred pre-built popup templates
  •  Page-level targeting rules
  • Built-in A/B testing and statistics dashboard
  •  Integrations with over 19 email marketing services
  •  Unique WordPress-specific triggers

Bloom Pricing

A membership with the Elegant Themes software will cost you:

You will have access to Bloom along with 87 WordPress themes and 5 other plugins. This is a big downside if you just need the Bloom plugin. However, considering that it offers excellent Divi and other WordPress themes and useful plugins, it makes an affordable and valuable alternative for OptinMonster.

Leadpages like ConvertBox is a SaaS-based lead generation platform. It allows you to build websites, pop-ups, landing pages, and more. Unlike ConvertBox, though, Leadpages offers you more flexibility in the pricing choices.

Compared to OptinMonster, Leadpages also offers a good number of pop-up templates with a drag-and-drop pop-up builder. It also has time-based trigger settings with alert bars for a mobile-friendly and attention-grabbing way of generating leads. Also, you get A/B split testing and real-time analytics to monitor your opt-in performance.

Leadpages Best Features

  • High-converting website and landing pages
  • Unlimited conversion-optimized and publishing templates
  • Easy-to-read analytics dashboard
  • Real-time conversion tips
  • A/B split testing
  • Excellent support with marketing sources

Leadpages Pricing

Leadpages offers a range of subscription plans, starting at $27/month which is billed yearly. You can opt for a yearly or monthly payment basis, with different pricing.

For the monthly option, the pricing plan is as follows:

Leadpages Monthly


And for the yearly:

Leadpages Yearly

Obviously, you can save more with the yearly plan. Each plan differs in its offering, including the number of sites, integration options, and support. Also, take note, that the A/B split testing options and other premium features are only available in the Pro and Advanced Plan.

Ninja Popups is perhaps one of the most affordable alternatives for OptinMonster, if not the cheapest. It is sold through the EnvantoMarket and has already gained over 35,000 sales at the time of this writing.

Despite the lower price tag, Ninja Pop-Ups is not lacking in functionality or features. Like OptinMonster, Ninja Popups boasts of the best pop-up triggers, including exit-intent triggers and timed triggers. In terms of the form template, this software currently has 60 new pop-up themes for you to try. All these can be customized with the drag-and-drop visual editor. The only downside is that it is not as user-friendly as OptinMonster.

Ninja Popups Best Features

  • Lots of pre-built popup templates and triggers
  • Pop-up scheduling and page-level targeting
  • Built-in A/B testing and statistics
  • Drag-and-drop visual popup editor
  • Over 40 integrations with email marketing services
  • More than 10 popup alignment options

Ninja Popups Pricing

Ninja Popups is priced at $27 one-time price and comes with a lifetime update.

Ninja Popups

Although the interface is not that easy to navigate, if you need lots of the same features as OptinMonster for a lower price, then Ninja Popups is an excellent option.

WP Subscribe is a freemium plugin for WordPress that is super lightweight and designed to be as simple and user-friendly as possible.

The free version allows you to create widget opt-in forms and some integrations and customizations. However, with the limited editing option, you might want to sign up for the premium option to have access to more features. 

Although it does not have as much feature and functionality as OptinMonster, WP Subscribe Pro is rather easy to set-up and simple to use.   

WP Subscriber Best Features

  • Page-level targeting
  • Customizable content and colors
  • Pre-built popup templates
  •  A good set of trigger choices
  • Cookie settings
  • Integrations with popular email marketing services

WP Subscriber Pricing

WP Subscriber is free. The paid plans, on the other hand, starts at $19 for one website and up to $49 for an unlimited website license.

If you need something simple, then WP Subscriber should be fine to use.

Icegram is another freemium alternative for OptinMonster, but is way better than WP Subscribe, in terms of functionality.

Its free version is limited with basic features. However, the premium version offers more flexibility, even more so than WP Subscribe. 

It offers tons of pre-built pop-up themes that you can customize using the drag-and-drop visual interface. Unfortunately, you cannot build your own custom design, and you do not get a lot of flexibility in design customizations.  

Icegram Best Features

  • Over 100 pre-built popup themes
  • Geotargeting and page-level targeting
  • Plenty of trigger rules, including the exit intent trigger
  • Detailed popup targeting settings
  • Built-in A/B testing and statistics

Icegram Pricing

There are 3 ways to get access to Icegram’s premium version.

First off, there are 2 premium choices with each one offering slightly different features. Both plans are on a yearly basis and allow you to use the plugin on a single website.

For the best value, you can sign up for the lifetime access Max plan:

Icegram Lifetime Access

If you are looking for an all-in-one SaaS marketing solution— which means software that will handle email automation, lead generation, forms, live chat, chatbots, and more— then Gist is your best option. It is not just any OptinMonster alternative, but also an all-around platform for all your marketing efforts.

Focusing on lead generation forms, Gist’s toolset includes various opt-in forms with drag-and-drop visual builders that allow you to create your own mobile-responsive forms. Also, you can run and set automated actions to direct visitors to specific pager or steps and segmenting them based on custom fields in the forms.

In addition, this OptinMonster alternative allows you to display and target ultra-specific opt-in forms based on your visitor’s previous visits, interest, location, and more.

Gist Best Features

  • Build responsive forms with an intuitive drag-and-drop builder
  • Built-in dashboard for statistics and conversion reports
  • Exceptional automation and targeted forms
  • Various kinds of opt-in forms available
  • Highly customizable pre-built templates

Gist Pricing

Gist offers a range of pricing plans that allow you to choose from their Support Suite, Marketing Suite, and the All-In-One Bundle. Pricing starts with a free plan for at least 200 contracts for their Marketing Suite.

Here’s the difference between pricing plans, in terms of lead generation forms.

Gist Features

If you need an all-in-one solution for your marketing campaigns and not just for lead generation efforts, then Gist is a must-try.


As you can see, you have more options for lead generation than OptinMonster. There might be a few differences here and there, but you’re likely to get the basic functions you need to generate leads. 

Whether you choose a WordPress plugin or a SaaS-based platform OptinMonster alternative, all of these lead generation tools boast the most basic features for popups and opt-in forms to capture leads and grow your email list.  

Frequently Asked Questions



Article by:

Allan Borch

Hey I’m Allan, founder of Dotcom Dollar. I started my own successful online business and quit my job in 2015 to travel the world. I started Dotcom Dollar to help aspiring entrepreneurs like you create a successful online business.