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15 Best Link Tracker Software [Free & Paid 2021]: Tracking Tools For Every Marketing Campaigns

  • Updated February 18, 2021
  • Updated February 18, 2021

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How do you discover which landing pages generate revenue and which ones don’t? How do you know if fake or bot clicks are ripping you off? How do you know if you have a broken link when running a live campaign?

Link trackers have the answer!

When you are spending money and time marketing your business, you want to know what works and what doesn’t, right?

So, invest in a good link tracker software.

Here is the 15 best linker tracker software you should try!

Top 15 Link Tracker Software of 2021

click magick logo

ClickMagick is a popular choice when talking about the best link trackers and for good reason!

A web-based link tracking software, ClickMagick allows you to monitor and optimize your site, ad campaign, and sales funnels with robust features, showing you the conversion rate of ongoing ad campaigns. From simply tracking site link clicks to the full-fledged Magickbars, link rotators, and MagickPop, it’s one tool you can rely on. 

Suitable for advanced and beginner marketers alike, this is one, if not the best, link trackers guaranteed to make every click profitable.

ClickMagick Notable Features

Traffic Quality Score

ClickMagick assigns a unique Traffic Quality Score to all tracking links. Thus, you know the kind of traffic that you’re getting from your links.

Compatibility With Ad Networks

This link tracking software can be used to track links on most ad networks such as Facebook, YouTube, Solo Ads, Bing Ads, and Google Ads.

Auto Bot Traffic Filtering

ClickMagick allows you to filter out the fake bot clicks automatically so that you’re getting only the good clicks to your link.

Advanced Retargeting

It allows you to add retargeting pixels to any of your links from any retargeting ad networks. This should help increase exposure to your offers.

ClickMagick PopUp

This software offers 5 kinds of popups, so you can use popup variations for your marketing campaigns and to any site you like.

ClickMagick Pricing

ClickMagick offers 3 pricing plan options to start using its service:

You also have the chance to save up to 25% with the annual plan. Plus, there’s also an Expert Academy that contains few marketing courses at the Pro and Standard Plan. Also, you get a 14-day trial on all accounts so you can test the waters before committing to it permanently.

voluum logo

Our next best link tracking software of choice is Voluum. This is the more heavyweight and pricier competitor of ClickMagick. It is an advanced AI web-based link tracking software that provides a performance tracking solution for marketing agencies, bloggers, and affiliate marketers.

Its dashboard can be quite intimidating for the starting marketer. This is why its complex and premium features are reserved for the advanced or intermediate marketers who are already past the learning curves of link and click-tracking software.

Voluum Notable Features

Traffic Distribution AI

Monitoring campaigns and adapting them to the changing environments can be complicated and time-consuming. Voluum’s Traffic Distribution AI can automatically adjust weights of paths, offers, and landers in your campaign funnel every minute. This helps change the flow of your traffic to the most optimal path to profitability.

Anti-Fraud Kit

Voluum helps prevent wasted money on bot traffic while maintaining good relationships with offer owners. It can help in identifying invalid clicks and protecting you against ad fraud.

Custom Notification

With Voluum, you can select which notifications that you wish to see from its long list of pre-defined system notifications. Or, you can create up to 50 custom rules of your own so you’re always notified about the most relevant events on your campaign.

Voluum Pricing

Voluum offers 4 different pricing plans for you to choose from. Also, the price differs when you choose to pay monthly:

Or on a yearly basis:

Obviously, you can save more if you choose to pay annually, but that would require a huge payment upfront.

click magick logo

For startup businesses or new marketers who don’t have a budget for paid and premium link and click tracker software, ClixTrac is one of the best free options out there. This is a free banner and link tracking service that allows you to monitor just how many times your campaign links are clicked and viewed.

Also, it allows you to track text and image ads so you can see the number of impressions, CTR percentage, referral page it originated from, and even the IP address of the clicker. It also helps you track sales conversion so you see which ads are driving the most profit.

ClixTrac Notable Features

Link Cloaking

Clixtrac allows you to protect your affiliate links and prevent affiliate commission theft.

Low-Tech Campaign Development

With ClixTrac, you can create banners without the need to write scripts. Also, it allows you to create campaign groups by organizing your links and banners.

Quick Tools

Useful for clients who wish to put links and banners on various platforms such as social networking sites, forums, landing pages, or sales funnel.

ClixTrac Pricing

Clixtrac offers a basic plan that is free for all users.

However, if you require more features, then you can try the Premium Plan: 

Clixtrac’s Premium plan is the lowest price you’ll see on this list while the Professional Plan offers you the best value for your money.

click magick logo

ClickMeter is one of the best-crafted and more popular link trackers that features click-based link tracking. Using this software is as simple and easy as creating a tracking link for your ad campaigns, using the links in your ads, and monitoring real-time reports on campaign performance.

It stands out from the rest by offering specific tools for beginner affiliates, publishers, and advertisers, other than marketing agencies alone.  

ClickMeter Notable Features

Ease of Set-Up

ClickMeter is straightforward to use. You don’t need in-depth technical knowledge or coding to set up and operate this platform.

Real-Time Result Sharing

The platform offers real-time data you can instantly share through public or private modes.

Campaign Monitoring

With this click tracker software, you can monitor all your campaigns in one dashboard and see just how well they’re doing compared to each other. It also allows you to monitor conversions with pixels, so you can kill the bad ad sets and improve the good ones to increase profitability.

ClickMeter Pricing

ClickMeter offers 3 pricing plans:

Also, ClickMeter offers a 30-day money-back guarantee so you can change your plan if your current one seems too much or lacking. logo

Previously known as TEtoolbox, is a not-so-fancy link and click tracker tool that allows you to brand, monitor, track and optimize your affiliate links, marketing campaigns, and social media accounts in a single dashboard for organized monitoring. has worked with top brands such as Clover, Sketch, Leadpage, and WordLabs. With this software, you can properly track and gain insight from your marketing metrics, tracking customer experience on every channel and link, and segmenting or optimizing your links in real-time. Notable Features

 Auto-Tagging automatically tag where your traffic is coming from. This way, you do not have to waste time making special links for every marketing channel.

Advanced Filtering

With its advanced filtering, you can analyze where the traffic is coming from, who’s clicking and viewing it, and then change which links and ads will be shown based on your rule sets.

Custom Branding

This platform allows you to create custom links as well as shortening links for organized and visually appealing brand links.

Long-Term Data Storage

Perhaps one of the more unique perks of is its long-term data storage. It allows you to save up to a lifetime of data that not a lot of other software offers. Pricing

This link tracker tool currently has 2 pricing models that consist of the Standard and Enterprise plan.

You can sign up for the monthly plan:

Or the annual plan that offers you more savings: also offers a 30-day money-back guarantee so you can change or cancel your subscription at any time.

click magick logo

Another good click tracking tool on our radar is Improvely. Compared to Voluum and ClickMagick, Improvely is on the simpler side. It is packed with relevant and useful features for every marketer out there.

It is highly recommended for detecting and preventing click frauds and monitoring signs of suspicious click activity. This is a tool that specializes in user profiling, providing you better insights into who your actual visitors are and how to convert them into buyers.

Improvely Notable Features

Track Commission Source

This software will reveal which of your ads, campaigns, keywords, and landing pages are generating conversions and profits without creating a separate referral link for every keyword that you use.

Protecting Ads and Keyword Lists

Improvely helps protect your campaign from snooping affiliate managers and competition theft. It cloaks links and strip referrers from your traffic so that the affiliate programs you are promoting cannot see where you’re getting your traffic and the medium that’s getting the most results.

Click Fraud Prevention

Improvely can help detect, block, and prevent click fraud from your ad campaigns. It inspects the quality of each and every ad clicks 24 hours a day, detecting and notifying suspicious activity and preparing a detailed report including locations, IP addresses, exact times and dates, and referring URLs of every suspicious click recorded.

White-Label Marketing

For agencies, you can provide client access to specific Improvely reports under your domain, with your company logo and name for branding. Also, you can decide what level of access your clients get from Improvely.

Improvely Pricing

Improvely has 4 different pricing plans to choose from.

Each plan comes with a 14-day trial so you can test out the service and cancel any time before you’re billed for your chosen plan. 

click magick logo

LinkTrackr boasts of a set of tools that allows every marketer to cover their needs of link performance analysis. Some people might not find LinkTrackr as brilliant as the other tools on this list. However, if you are looking for something rather simple without the confusing bells and whistles, then LinkTrackr is your best bet.

This is one of the best link tracking tools that offers a handful of features with user-friendliness as a priority. With this software, you can do the basic link tracking and analysis and paid ad tracking to cloaking affiliate links and comprehensive A/B split testing.

LinkTrackr Notable Features

Sub-ID Tracking

This allows an affiliate marketer to track commissions from several affiliate networks and is super easy to use.

URL Rotator

The software allows you to divide your traffic across different partner URLs, affiliate offers, landing pages, team members, or downline.

Full Suite of Tracking

LinkTrackr offers you a variety of tracking features including Ad Tracking, Conversion Tracking, PPC Tracking, Postback Tracking, and Pixel Tracking.

LinkTrackr Pricing

LinkTrackr offers a 30-day trial to test out the efficiency of the software for your campaigns. Once the trial period is over, you can then upgrade to any of their paid plans.

Or, you can take advantage of the annual pricing in order to save bigger on all plans. 

You can lock in the discount for life, so you will always pay less if you wish to downgrade or upgrade later on.

click magick logo

Redtrack is perhaps the best affiliate link tracker software you’ll find. It is media-buying automation and ad tracking platform for media buyers, advertisers, ad agencies, and more importantly affiliates.

It is a cloud-hosted ad-tracking service that you can use to optimize your campaign and gain in-depth data insights and analytics. With this single, agile tool, you get to tackle the complex performance data and tracking. Notable Features

Multiple Cost Models supports multiple affiliate models and verticals including CPI, CPA, CPM, CPC, and RevShare.

Advanced Data Integration

With you can integrate data from any source into a single dashboard so you can analyze everything that happens to your campaign traffic. You can also turn your insights into actions with notifications and rules,

Unique Visitor Cap

This feature allows you to limit the number of times an offer is shown to the same user for a specific time period. So, in case a user has already seen the offer, will show a different offer within the same ad campaign.

Cookieless Tracking allows you to track and monitor organic traffic as well as ad campaigns on Facebook, Google, and other traffic sources without the 3rd party cookies and redirects. Pricing offers 4 main pricing plans:

If you wish to save more, you can choose to have it billed annually and receive significant savings. 

RedTrack also has an additional custom plan for the big agencies. You can contact them if you need more details on the features and price options. 

If you are unsure if Redtrack is for you, just provide your email and you can get the 14-day trial, so you can test the software. 

click magick logo

ClickGum is one of the best free link tracker software you can find today. This tool can help you track clicks, conversions, and ROI on all your digital marketing efforts. It also allows you to compare, monitor, and organize your marketing links. It is suitable for developers, affiliate marketers, and publishers.

ClickGum Notable Features

ROI and Profitability Reports

ClickGum can measure conversions and include them on reports, showing you just how much you have spent in order to get that conversion, your ROI, profitability, and other critical metrics.

Affiliate Link Cloaking

With ClickGum, you can hide the destination of your links from your site visitors. This way, you can control what URL is shown and what text appears in the title bar.

Fake Click Filtering

ClickGum’s monitoring system can inspect the quality of each and every ad click 24/7 and automatically.

ClickGum Pricing

ClickGum is available to all marketers for free. However, if you need more juice out of this software, then you can try the paid plans:

If you have the money and want to save up to 20%, then you can choose the paid plans on an annual basis.

ClickGum offers a 30-day money-back guarantee on all their plans. logo

Bitly is one of the oldest and best free link tracker tools out there. It is often used to create shorter, brandable links that are easy to remember. However, the platform can also be used for tracking the number of clicks on links as well as traffic tracking and in-depth metrics.

Bitly Notable Features

Link Shortening

Bitly can help you transform the ugly, long links into more appealing and shorter links that your users can easily recognize and trust. Plus, each link is encrypted to guard against third-party tampering or eavesdropping.

Branded Links

Take control of your content and set-up the perfect custom domain for your brand. By using branded links, you can boost trust and CTR on your links.

In-Depth Insights

With Bitly tracking, you can leverage over 20 data points on every click in order to make smarter and data-driven decisions on how and where to invest your resources.

Mobile Links

Bitly mobile links allow you to make a more meaningful mobile experience. It allows you to directly route users to the right path from your mobile communications. Also, you can use the Bitly API in order to create unique SMS communications.

Bitly Pricing

Bitly offers a free plan with limited capabilities.

They have 2 paid plans—the Basic Plan where you can pay on a monthly basis:

Or, you can get up to a 17% discount when you choose to pay on a yearly basis.

As for the Enterprise plan, you will be given a price quote according to your tailored needs.  

my click boss pro logo

My Click Boss Pro is unlike the rest of the click and link trackers on this list. This is a PHP-based, self-hosted link tracking platform that you will have to install on your PC. Although it is not the easiest to use click tracker on the market, it still offers a dozen of useful features, especially if you would like to host your own tracker.

My Click Boss Pro Notable Features

Archive Click Trackers

You can move inactive click trackers to archives so that they do not take up room in your current click tracker listings. Although hidden, the archived trackers still function as designed. 

Creating Custom Tracker Codes

The software allows you to use custom click tracking codes where you can specify the tracking code in the link using your desired or current method.

Comprehensive Control Options and Detailed URL Stats

My Click Boss Pro is perhaps one of the most detailed and comprehensive software in terms of tracking control options and in-depth analysis and tracking reports. 

My Click Boss Pro Pricing

The My Click Boss Pro offers 3 prices, depending on your marketing needs.

If you wish to upgrade or downgrade, you’ll be switched to a Free account with up to 500 events per month data point. 

click magick logo

Suitable for the die-hard WordPress user, Pretty Links is a WordPress plugin that allows you to cloak, shorten, organize and track your affiliate links. It is one of the best free link tracking tools designed to fit the needs of beginner marketers.

Pretty Links Notable Features

Link Shortener

Like Bitly, Pretty Links can also transform ugly, long links into cleaner and “prettier” looking links that users can trust.

Link Management

Pretty Links offers you the tools needed to manage your social media links, affiliate links, redirects, and just about any other kind of link you have. These links can be accessed from your WordPress site’s admin interface so you have complete control over how your links appear and redirect.

Redirecting Options

Pretty Links offers various ways for you to redirect links, depending on what you wish to do. It allows you to do server-side, traditional redirects as well as meta-refresh and framed-cloak redirects.

Pretty Links Pricing

Pretty Links offers 3 pricing plans:

There’s also a free version available. However, you would only get the basic stats and reporting. Pretty Links also offers a 100% no-risk money-back guarantee.

ads bridge logo

AdsBridge is perhaps the best link tracker solution for the “big players” and is often used by publishers and CPA companies. Considering its long list of features and dozens of integrations, this software can look overwhelming and intimidating for beginners.

AdsBridge Notable Features

Traffic Management

With AdsBridge, you can discover how audience segmentation can affect your conversion rates and sales. Its full-fledged traffic distribution system can help you route the traffic to the most relevant offers using up to 20 different filters.

Auto Conversion Caps

You can set a daily cap for offers in order to avoid traffic loss when they reach the set conversion limits.

Onelink as CPA

With AdsBridge, you can create your own CPA/CPL networks that are based on their platform. With a handy and simple interface, you can control all your offers as well as the involved affiliates and partners in order to get more profit.

Fraud Guard

The high precision tracking of AdsBridge can pick-up and monitor real-time fraud clicks, visits, and conversions. You also get an accurate estimate of the incoming traffic quality that is based on your comprehensive data analysis.

AdsBridge Pricing

AdsBrige offers 4 pricing plans you can pay on a monthly basis:

Or on an annual basis with more savings:

There’s a cost calculator available on the website that you can use to set your metrics and set up a customized plan best suited for your requirements and needs. This calculator allows you to see your monthly cost after the 14-day trial. 

click magick logo

Qliker is a newcomer in the link tracking industry but is already establishing a name as one of the best free link tracking tools you will find. It offers some decent features and is even promoted as an alternative to ClickMagick and other premium trackers on this list.

Qliker Notable Features

Custom Domains

Qliker can support custom domains and you can customize your tracking links to make them your own, which is great for branding.

Link Protection

Qliker offers advanced rotators with link masking and blank referrer options so you can mask the referrer where the clicks originated.

IP Blocking

With Qliker, you can block unwanted traffic from a custom IP address via its comprehensive IP manager.

Qliker Pricing

The main selling point of Qliker is its price. It offers a free plan and 3 affordable paid plans:

click magick logo

Similar to Pretty Links, ThirstyAffiliates is another one of the best free link tracker plugins for WordPress. It is also aimed at bloggers and WordPress users who want to create links across their websites and increase the affiliate revenue of their blog.

ThirstyAffiliates Notable Features

Link Cloaking

ThirstyAffiliates excels in its Link Cloaking capabilities. It creates cleaner-looking URLs instead of redirection links that can be off-putting and confusing for visitors.

Smart Uncloaking

ThirstyAffiliates also features an optional uncloaking capability for total compliance with specific brand’s terms of service such as Amazon.

AutoLinking Keywords

This software allows you to automatically link affiliate links to keywords throughout your website and boost your affiliate income.

ThirstyAffiliates Pricing

The core WordPress plugin is free. However, it offers paid add-ons if you need some advanced functionalities.

Link Tracking:  What’s That?

Link tracking is simply a way for marketers to track the total amount of clicks (among others) obtained to a specific link on social media or website posts as well as PPC ads.

Do you really need it?

Well, if you are a serious marketer, then yes, you need it.

Proper link tracking can help you assess the effectiveness of your marketing strategies. It gives you pointers and insights on what to improve on your overall strategy in order to get more clicks and targeted traffic.  

The How of Link Tracking

Each link tracking software has its own way of creating tracking links. However, the process is quite the same.

First, you will have to copy the URL of your choice. Then, the link tracking service you use will create a unique “trackable” link by modifying your main URL. From there, you can use this generated tracking link to your marketing campaigns.

Every time a user clicks the tracking link, they will be first redirected to one of the software’s tracking domains. Then, the user will be redirected to the intended site or page.

Thus, every visit is logged in. This way, you’ll know which promotional links are clicked, how many times they were clicked, where the clicks originated, and other relevant data.  


So, there you have it.

By now you should have a good idea of what link trackers are, how they work, why you need them, and some of the best link tracker tools out there. All link trackers included in our list aims to provide optimal results.

So, go ahead and pick the link and click-tracking software that is best suited for your needs.

Frequently Asked Questions

Article by:

Allan Borch

Hey I’m Allan, founder of Dotcom Dollar. I started my own successful online business and quit my job in 2015 to travel the world. I started Dotcom Dollar to help aspiring entrepreneurs like you create a successful online business.