If you own a business and want to take it online, the next thing you should do is think of a digital marketing strategy to get it off the ground.
You will need a reliable platform where you can sell your products and make money, develop marketing strategies, and build sales funnels that can convert prospects into paying customers.
Let’s talk funnel building. Doing so is easy. The only challenge is choosing the best tool that is suitable for the type of industry you are in.
In this article, I will show you 15 of the best sales funnel software that has everything you need to run your business online. These tools are not only for online businesses but they can also be used for your existing or long-time running companies that sell tangible products and expert services such as plumbing, automotive, and refrigeration.
Since a good number of people spend the majority of their time online, it is an excellent idea to tackle this side of the market and expand your reach if possible. No matter what you are selling, you can benefit from these funnel building software.
Before we get into the list, I wanted to give a quick summary of what sales funnels are for those who are not familiar.
Effective sales funnel software helps businesses generate consistent sales, which is the basis of a truly successful business, whether they are big or small. At this rate, you can hire full-time employees and pay monthly wages, expenses, and production costs comfortably without struggling to keep the business afloat.
How do these businesses take charge? They rely on the best sales funnels software.
What is a Sales Funnel Software?
In summary, a sales funnel is a step-by-step process that brings prospects and potential customers to buy your products. It starts with a series of marketing steps such as automated emails or SMS, videos, articles, and landing pages that will basically do the selling for you.
It starts with brand awareness. Marketing funnels start by promoting your product through ads on the internet, it is the same idea of having billboards on high-traffic areas but in the digital world. It is an elaborate and strategic scheme that makes your target market aware that you exist.
Content Marketing
The next step is reading about your products through a series of articles or blog posts, videos, and ads. Now that people are aware that your products exist, they need to find out how they work. Whether they stumble upon an article (based on their interest) or saw a well-designed ad banner, potential customers will become a little curious.
Building a Relationship
Even when prospects start engaging with your products, they might still be on the fence. The next step is to use promotion techniques to dazzle your prospects and build relationships that garner trust through email marketing.
Whether they signed up to your email list or not, once your potential customer gets interested in your product, they’re like to click an ad of the special deals you are offering.
Sales
At this point, you are getting really close to making a sale. They will now visit your website for the first time. Once they add items to the cart, you now have the opportunity to upsell.
Upsells
For example, someone is trying to buy a yoga mat, you can add the option to add something related to that product such as yoga straps or a yoga outfit.
Now that you made that sale, the customer is now at the bottom part of the funnel, but it does not end there. Once a product or service is delivered and a client is satisfied, they will come back for more.
Loyalty and Referrals
They will now become recurring customers that show loyalty and will stand by your product as long as they are satisfied with them. At this point, these customers might even refer your business to their friends and family.
Building funnels can bridge the gap between your business and your thousands of potential customers. You can achieve all of this and make this step-by-step process possible if you sign up for the best funnel builders featured on this list.
How to Choose the Best Sales Funnel Software
Sales funnel software may be similar, but each of them has their own strengths and weaknesses.
Some are made with all of the marketing tools you will need to run a business with consistent sales, while some are focused on only the important things.
My top recommendations do not mean it is the best choice for you. The best funnel software for you should cater to what you need most. Using software with too many tools that you do not plan on using can be a waste of money, so the best thing to do is to consider what you need.
Here is a list of the factors you need to consider first before you make a decision:
User-Friendliness
Since you are reading this article, I will assume that you are looking for an easy-to-use funnel builder. Most of the options are made for people who are not that familiar with programming or code, which is why you want to go with a platform that is less confusing, simple, and straightforward.
Some funnel builders are easier to use than others, and maximizing the use of one of these platforms is an important factor to create high-converting funnels for your business.
Make sure you choose an option that you are comfortable using and has the features and functionalities that you can use to execute your marketing plans perfectly.
Price
Starting a business means you have to spend money first before expecting a return. Make sure that you select software that fits your budget so you can support the monthly expenses before actually earning consistent cash.
Fortunately, there are a lot of budget-friendly options on the list, and some of which have flexible plans that you can choose to fit your business size and the industry you are in.
Integrations
Some of the options below have a complete set of tools, meaning you don’t need to signup for third-party software for building webinars, email automation, shopping carts, or payment methods.
Choosing a complete software can save you money from signing up for different marketing tools. However, some of us might be used to using particular platforms.
If you do not want to let go of apps that you are used to such as PayPal, Shopify, or WordPress, make sure you choose a platform that integrates well with the platforms that you already use for faster deliverability.
Features/ Tools
Some options come with fewer tools. They’re not inferior per se as this might mean the software focuses on quality. Fewer features also mean they can provide better support to customers and can update more consistently for improved quality.
However, some funnel software comes with tons of tools such as the all-in-one solutions on this list.
Templates
Make sure you choose software with stunning pre-made templates for building funnels, landing pages, and website design.
For some people the layout of a site is important. The template should fit your business industry and look professional for a more authoritative and legitimate appeal.
People want to buy products from a professional-looking website. Some funnel building software offer stunning templates with promotional and engaging elements. With templates available, you can spend less time on the editing, and use your spare time to focus on your deliverability.
Also, an excellent funnel builder will have useful email templates and promotional tools.
Support
Having support channels such as live chat and a ticketing system is essential, especially with online software.
Once there is a problem with the software, it can affect your business. Having a faulty and buggy website can drive away potential customers, so make sure you choose a funnel builder that is stable and has responsive customer service.
There is a lot happening behind the scenes such as integrations, so you have to make sure that the software you choose can address the inevitable technical failures in a quick and effective manner.
Support is not about live chat or phone calls alone, these companies should also provide enough support and update the system and security on a regular basis to avoid crashes.
Security
Security is also an essential factor you need to consider. Make sure you read the fine print before agreeing to anything. Remember, your products and intellectual property will be inputted on these platforms, so make sure that they handle all your sensitive data using the proper security channels.
You should also check what happens to your data if the software goes down. Make sure your data is backed up and if you retain ownership of the content shared.
Don’t forget to read and understand the fine print before virtual signing anything.
What is the Best Sales Funnel Software in 2020?
✔ Quality Tools
✔ Decent affiliate programs
✔ Easy to use
✔ Affordable
✔ Easy to use
✔ Effective Template
Webinars
✔ All-in-one website builder with onboard plugins
✔ 30 different marketing tools
✔ Built-in SSL support for each website you build
Funnels
✔ Best for building funnels
✔ Powerful software
✔ Over 100,000 users
✔ Super easy to set up
✔ Comes with pro themes and a course playerr
✔ Compatible with Android and iOS app
✔ Great for solo entrepreneurs
✔ Effective funnels
✔ Excellent tools
✔ Easy to use
✔ Affordable
✔ Free SSL certificate
✔ Best integrations
✔ Mobile payments
✔ Discount URL
✔ Grow your ROI
✔ Create pages on mobile
✔ Fast funnel building
✔ 50+ widgets
✔ Great theme builder
✔ Visual form builder
✔ Custom pricing plan
✔ Easy to use
✔ Excellent customer service
✔ Affordable
✔ User-friendly
✔ Great for small businesses
Cart
✔ Easy to use
✔ Robust
✔ Fast-growing
✔ Great for WordPress
✔ Easy to use
✔ Effective funnels and marketing campaigns
1. Kartra
Kartra is an all-in-one digital marketing solution with a built-in funnel builder. This program allows you to create, promote, and launch a business online all by yourself without hiring a whole team of web designers, copywriters, web developers, coders, and programs.
Thanks to its tools, you can build landing pages, funnels, email marketing automatons, and more.
Who is Kartra for?
Kartra is an excellent platform for business owners, whether they have been running for a while or just starting up. It is an excellent platform for people who want to sell products as well as services. Because of its easy to use tools, this platform can be excellent for beginners as well.
You can read my full Kartra review here.
Email Features
Among Kartra’s 14 different features, their email autoresponder and CRM is the best one. The automations are incredible, and the email templates are well built and fully customizable.
Kartra Mail has intelligent split testing, where you can test your email content, subject lines, and track conversions, to find out which email version can convert the most. Plus, You can use custom tags and personalize the automated messages, making the receiver more valued.
The best part of this feature, however, is Kartra’s behavioral email automations that tracks and responds over the reader’s action. They will always respond based on whether the subscriber opens the emails, clicks on the link, or has already purchased a product.
Support
One of the best things about Karta is its support for the community. Their customer service is superb. They are polite, responsive, and very helpful.
Pricing
Kartra’s pricing is pretty straightforward. The higher the plan, the more contacts, leads, and automated emails you get. You can get the all the features for $499/ a month and the basic features at $99/ month
2. GrooveFunnels
This platform might be the new kid on the block, but it has the potential to beat all of these candidates someday, thanks to its fast and advanced engine and its long list of features.
This platform features tons of digital marketing tools. I strongly suggest that you sign up for a lifetime free account now since they are only offering this free plan for a limited amount of time.
Click here to read my full in-depth review of GrooveFunnels to get a deeper look into its features.
Who is GrooveFunnels for?
GrooveFunnels is excellent software for almost any type of business. If you are on a budget, this software will make a good choice for you because of its free plan.
Free Plan/ Lifetime Deal
GrooveFunnels has a free plan. For a limited time, you can sign up for free unlimited access to GroovePages, GrooveSell, and GrooveAffiliate. This free plan allows you to sell unlimited digital products, automatically lets you join their affiliate program, hosts three domains, and more.
If you want to use all of the features, you can skip paying the monthly fee of $299 and sign up for their Platinum Lifetime Deal that grants you unlimited access to all of its features and future tools for a one-time payment of $1897 that you can pay in different plans.
3. Builderall
Builderall offers tons of tools at a very low price. It is a pretty decent marketing solution considering its cheap price. Although the tools are quite limited, they are geared towards the visual aspects of marketing such as promotional videos, banners images, and more.
Who is Builderall for?
Builderall is a platform for content creators and artists who want to share their products online. Their set of tools offer more visual promotional content rather than conventional marketing schemes. A lot of coaches, web designers, writers, and other freelance professionals can benefit from Builderall.
Features and Functions
Builderall has the most features and functions in its price range. They have a decent landing page and funnel builder that may experience some glitches, but they are a little tolerable and do not happen quite a lot.
User Friendliness
Builderall’s tools are a bit clumsy. It can also be very overwhelming at first and it might not be a good choice for the non-tech savvy, since they do have some complicated tools that you probably wouldn’t use if you are not too much into programming and software code.
Support
This program does not receive a lot of updates, and customer service is a bit slow at times. However, their online community is a safe place to share your concerns and members are very helpful.
Pricing
The best thing about Builderall is the low price.
4. ClickFunnels
ClickFunnels might not be the best overall, but it does one thing best–building funnels. You can join the community to get free tips on how to build funnels with this software effectively.
Who is ClickFunnels for?
ClickFunnels is for all-around users, whether you are a small business owner or experts of any industry.
Features and Functions
Even with limited features, the effectiveness and functions of its funnel builder and tutorials work at its best.
User Friendliness
This program is not very easy to use, and some people end up hiring a professional to design their landing page, product page, and homepage which defeats the purpose of using an easy drag-and-drop page builder.
Support
Their customer service is a little bit unresponsive at times. It happened to me once that I had to wait for a while to talk to someone from the company after experiencing problems at a crucial moment.
Pricing
Pricing seems a little too high for what it can do and the limited features.
5. Kajabi
Kajabi features one of the best website builders that is made easy for people who are not familiar with the process. It has a powerful drag-and-drop builder with excellent customization options
Who is Kajabi for?
Kajabi is geared towards coaches, experts, teachers who want to sell their services such as exclusive content, tutorials and more.
Features and Functions
Kajabi has excellent features and functions. Although the functions are limited, it does an amazing job for experts selling their services.
User Friendliness
It is easy to use with a clean interface for better navigation. Even if you haven’t tried a platform like this one before, it is pretty easy to learn.
Support
The support is decent. It is not lacking, nor does it go the extra mile to help consumers like us.
Pricing
The pricing is pretty good. Most plans are fairly priced, but some plans are pretty basic for the price.
6. LeadPages
LeadPages is an online marketing solution and funnel builder where you can create websites, funnels, pop-ups, alerts, and a lot more. It is a smart way to sell your products online since most people have an online presence.
Who is LeadPages for?
LeadPages is the best choice for small business owners no matter what kind of products they sell. It is a small-scale version of some of the biggest names in funnel building.
Features and Functions
This platform might not be as complete as the other platforms, but it does what it is meant to do effectively.
User Friendliness
It is one of the easiest platforms to master. Even if you do not know much about technology, you can easily navigate through its intuitive interface and create effective and high-converting funnels and more.
Support
Their support team is rock solid. They offer live chat and ticketing to their users, and they are very responsive when you need them to be.
Pricing
Their pricing plans are pretty decent. You can opt for a risk-free 14-day trial if you want to try their services.
7. SamCart
This platform is an effective eCommerce platform, whether you own a large-scale or small business. SamCart has over 10,000 businesses that claim to have boosted sales ever since they made the switch.
Who is SamCart for?
It is an excellent choice for influencers, course creators, authors and other creatives. It is also an excellent software for online sellers and non-profit organizations.
Features and Functions
They offer features that help you highlight your most important asset–the product. You can use their tools to boost sales and promote your page with zero coding required.
User Friendliness
The drag-and-drop page builder is super easy to use, especially if you switched from a complicated page builder.
Support
The support they provide for customers is satisfactory, but not really that great.
Pricing
Their pricing is one of their high points. Their highest plan offers a lot of unlimited services like products, templates, custom domains, product delivery, and more.
8. ThriveCart
ThriveCart is like any other marketing platform and sales funnel builder. However, it does thrive in terms of its detailed and in-depth analytics that could totally help you grow your business.
Who is ThriveCart for?
ThiriveCart is for businesses that want to gain more profit based on the statistical data. It is a great way to get to know your demographic as well as your best-selling products.
Features and Functions
It may not have very unique features, but the analytic and reports separate them from the other sales funnel builders. It can show you a long-term projection of revenue.
User Friendliness
Learning how to use this platform is pretty hard at first, but once you get past the learning phase, you can master it. Good thing there are a lot of demos and tutorials on the web to make learning faster.
Support
Their support team is doing a great job of trying to make their customers feel valued. In my two weeks of checking it out, I never experienced waiting for a long time to get in touch with a representative.
Pricing
The pricing plans are not really that impressive. I feel like that they could have included more with those prices. However, they are still offering a lifetime deal for unlimited lifetime access to their tools.
9. Unbounce
With over 15,000 users and brands using Unbounce, they must be doing something right.
Who is Unbounce for?
Unbounce is for people who are looking to make their business known online.
Features and Functions
It is equipped with decent functions that you can use to extract pages, build websites, and build funnels.
User Friendliness
It is pretty easy to use for growing your business. There are not a lot of complicated controls, making it a good choice for both beginners and pros alike.
Support
You can quickly contact a specialist through live chat support through their website. I just really wish they had 24/hour chat support because you will never know when a problem emerges.
Pricing
The pricing is pretty decent, and you will get a chance to use more features, even with the lower pricing plans. Their Launch plan is one of the best deals in the market right now.
10. Elementor Pro
Elementor Pro offers some of the best templates, advanced post-filtering, excellent skins, widgets, integrations, advanced high-converting forms that can turn any prospect into a paying customer.
Who is Elementor Pro for?
Elementor is an excellent plugin for WordPress, making it a great choice for bloggers.
Features and Functions
Tons of useful features and integrations that will surely benefit your business.
User Friendliness
It is very easy to navigate through each feature. The dashboard looks very clean with all of the tools laid down clearly for you to use.
Support
Elementor pro provides decent support. Since they have one of the most stable platforms in the market, support is hardly ever needed.
Pricing
I think that Elementor’s pricing is pretty fair for the amount of value you get and how it is one of the most powerful tools that I had the pleasure of using.
11. Instapage
Instapage might not be a complete all-in-one digital marketing solution, but it does feature an excellent set of tools and the prices are pretty affordable, especially for smaller businesses. It offers landing pages, personalization, experimentation, ads, collaboration, and more.
Who is Instapage for?
Instapage is an excellent choice for influencers, experts, and small business owners.
Features and Functions
Instapage provides excellent templates and visuals. It can make your business site look aesthetically pleasing. Each of its 6 features is effective in growing your business and getting more leads.
User Friendliness
This platform is very easy to use, and each of its elements is easy to add to your landing pages to make your products seem more relevant to your future customers.
Support
The support system is pretty decent. The customer support team is very polite on the phone, and are very helpful with your concerns. They always try to go the extra mile to help you.
Pricing
The pricing plans are very flexible. You can sign up for a custom plan and choose only the tools and functions you need for your business.
12. Systeme.io
Systeme.io is a pretty straightforward app. If you need to build sales funnels a lot faster. It also has email marketing options, an online shopping cart that works with PayPal and Stripe, and a lot more.
Who is Systeme.io for?
This program is for people looking to create online courses, digital products such as eBooks and more.
Features and Functions
It does not have a lot of features, and it has fewer integrations, but it is still effective in building sales funnels, which is the most important aspect of money-making business.
User Friendliness
Each feature is very easy to use and set up. Right off the bat, you can create gorgeous product pages and funnels using their templates.
Support
Their support team is quite responsive. You can contact them through the website if you have any queries.
Pricing
The pricing is very affordable, it might be one of the cheapest pricing plans on this list. However, the features are limited.
13. PayKickStart
This software is one of the best online shopping cart platforms. It allows you to scale your business with its effective features. You can take advantage of its modern tools for eCommerce, and use the tools to help your business.
Who is PayKickStart for?
PayKickStart is for small and startup businesses who have a clear goal of expanding their reach.
Features and Functions
This online platform allows you to sell your products and get paid directly using credit card payments, PayPal, and a lot of other integrated software.
User Friendliness
This platform is very easy to use. Even without knowing a shred of code, you can fully master and use this platform to grow your business
Support
PayKickStart has excellent support, and it features a 24/7 live chat service desk for all of your needs.
Pricing
Their prices are pretty standard, but they do offer a custom plan and choose only the tools relevant to your business and needs.
14. OptimizePress
If you are a blogger, looking to convert sales customers in your WordPress site, this is an excellent platform to gain more leads.
Who is OptimizePress for?
This platform is the best for Bloggers. You can directly use this tool for your WordPress site without additional software.
Features and Functions
It may not have a lot of features, but it is the best at what it is made for, which is creating funnels for your blog site.
User Friendliness
It is very useful. With a few clicks, you can install this plugin and integrate it with your existing site.
Support
Their support team and support for the platform itself is pretty good, and it does not receive a lot of complaints in this area.
Pricing
The pricing is pretty ideal. Since you do not need any third-party software to use it with WordPress, the pricing is as fair as it can be.
15. ThriveThemes
As the name suggests, Thrive Themes is a theme builder you can use without hiring developers. It is an excellent platform, that is too good not to mention.
Who is ThriveThemes for?
This tool is for beginner marketers and bloggers. It is also for creatives who want to have fun and make designing themes for websites the easiest way possible.
Features and Functions
With ThriveThemes, you will get a host of WordPress plugins. If you are a blogger and use WordPress to publish your blogs, this might be the most useful theme creator for you in terms of making successful sales through your site.
User Friendliness
Every app in its suite is pretty easy to use, and the theme builder is really simple and straightforward.
Support
The support from this software is impressive. They often release new templates and updates to keep the platform safe and secure. The support team is also easy to reach if you have any concerns about the products.
Pricing
Since it is mostly like a theme builder rather than an all-around marketing solution, the prices are really affordable, and worth it because of its functions and benefits.
How to Choose the Right Sales Funnel Builder for You?
Now that the list is over, you probably have more questions. In this section of this review, you will learn how to choose the best funnel for you by following these easy steps:
Step #1: Define your business
Detering your business and what industry you are in, and define your products. If you are selling physical products, certain platforms work well with selling products, and other services are good for digital products and services.
Step #2: Determine your products
Now that you know which industry you are a part of, it is time to define what you are selling to find out which of these funnel builder systems work the best for promoting your products. Some platforms work better with specific products, which is why it is important to know your product first.
Step #3: Assess your monthly budget
Make sure you can have enough money to sustain your business during the first few months. Since there are a lot of expenses, you will have to shoulder them at first before making revenue or breaking even at the least.
Step #4: Try FREE options and Trials
Since most of these options offer a free trial, I recommend going through as much as you can. This way, you can have a better and hands-on idea of which of these platforms is compatible with your business model. Some offer 14-day free trials, and I suggest that you don’t try them all at once so you can take your time to truly get to know each software and determine which one you like the most.
Step #5: Find the software you feel comfortable using
Most of these funnel building software have similar tools, making it a little hard to choose. However, since they offer free trials, you can find which software is more comfortable to use. They might have similar features and functions, but there are other ways to determine which is the best such as ease-of-use, support, speed, and more.
Step #6: Choose which software
Now that you went through all the steps above, I am pretty sure you narrowed your list down to at least three at this point. Now you can weigh the pros and cons of the top three platforms you selected and ultimately make the best decision.
So which is the Best Sales Funnel Builder in 2020 for you?
To sum it up, each platform has its own sets of strengths and weaknesses. It all boils down to which platform can benefit your business the most while still being really easy to use without hiring a team of web designers and coders to do it for you, especially if the goal is to maximize profit.
For me, I chose Kartra as the best sales funnel software for several reasons.
- Kartra has a collection of 14 different tools fully-integrated with one another
- It offers more leads and emails included in their basic plan
- The tools are easy to use
- It has tons of gorgeous templates to choose from
- The automation settings are impressive
- It works well with my business which is an eCommerce store
- It is affordable and effective at the same time, which is pretty rare
My second and third best picks are ClickFunnels and GrooveFunnels
ClickFunnels has a more elaborate funnel building software tool that works with any type of industry. It might not have a lot of features, but over 100,000 customers still trust this software based on the funnel building capabilities alone.
GrooveFunnels, although not completely out yet, has a long road ahead of it. I see a lot of potential with this software, and someday, it might even be on top. Essentially, GrooveFunnels is kind of like Kartra 2.0 since it was developed by the same person but using more advanced tech. They also offer a pretty sweet lifetime deal, since you can save tons of money annually.
Frequently Asked Questions
References
Article by:
Allan Borch
Hey I’m Allan, founder of Dotcom Dollar. I started my own successful online business and quit my job in 2015 to travel the world. I started Dotcom Dollar to help aspiring entrepreneurs like you create a successful online business.