If you own a business, you’re going to need the BEST sales funnel software that can help your business get off the ground. In this post, I listed…

Best Sales Funnel Builder

FUNNELS

15 Best Sales Funnel Builders, Softwares & Tools [2020]

If you own a business and want to take it online, the next thing you should do is think of a digital marketing strategy to get it off the ground. 

You will need a reliable platform where you can sell your products and make money, develop marketing strategies, and build sales funnels that can convert prospects into paying customers.

Let’s talk funnel building. Doing so is easy. The only challenge is choosing the best tool that is suitable for the type of industry you are in. 

In this article, I will show you 15 of the best sales funnel software that has everything you need to run your business online. These tools are not only for online businesses but they can also be used for your existing or long-time running companies that sell tangible products and expert services such as plumbing, automotive, and refrigeration. 

Since a good number of people spend the majority of their time online, it is an excellent idea to tackle this side of the market and expand your reach if possible. No matter what you are selling, you can benefit from these funnel building software. 

Before we get into the list, I wanted to give a quick summary of what sales funnels are for those who are not familiar. 

Effective sales funnel software helps businesses generate consistent sales, which is the basis of a truly successful business, whether they are big or small. At this rate, you can hire full-time employees and pay monthly wages, expenses, and production costs comfortably without struggling to keep the business afloat. 

How do these businesses take charge? They rely on the best sales funnels software.

Sales Funnel Builder

Price Per Month for All Features

Number of Pages/ Funnels

Number of Domains

Number of Products

Kartra

$499

Unlimited

10 Custom Domains

Unlimited

GrooveFunnels

$1897 Lifetime payment or $299/ per month

Unlimited

Unlimited

Unlimited

Builderall

$69

Unlimited

15 Domain Connections

Unlimited

ClickFunnels

$297

Unlimited

9 Custom Domains

Unlimited

Kajabi

$319

Unlimited

3 Websites

100 Products

LeadPages

$199

Unlimited

50 websites

Unlimited

SamCart

$199

Unlimited

Not specified

Unlimited

Unbounce

$300

Not Specified

15 Connected Domains

Not Specified

Elementor Pro

$199/ year

Not Specified

Can edit up to 1000 sites

Not Specified

Instapage

$149 or Custom Plan

Unlimited

Not specified

Not Specified

systeme.io

$97

Unlimited

15 Connected Domains

Unlimited

PayKickStart

$299

Unlimited

Not specified

Unlimited

OptimizePress

$199

Unlimited

Not specified

Not Specified

ThriveThemes

$19

Unlimited

Can be installed on 25 different websites

Not Specified


    

What is the Best Sales Funnel Software in 2020?

Kartra Logo

Kartra is an all-in-one digital marketing solution with a built-in funnel builder. This program allows you to create, promote, and launch a business online all by yourself without hiring a whole team of web designers, copywriters, web developers, coders, and programs.

Thanks to its tools, you can build landing pages, funnels, email marketing automatons, and more.

Who is Kartra for?

Kartra is an excellent platform for business owners, whether they have been running for a while or just starting up. It is an excellent platform for people who want to sell products as well as services. Because of its easy to use tools, this platform can be excellent for beginners as well. 

You can read my full Kartra review here.

Kartra Mail

Among Kartra’s 14 Different Features, Their Email Autoresponder And CRM Is The Best One. The Automations Are Incredible, And The Email Templates Are Well Built And Fully Customizable. 

Kartra Mail Has Intelligent Split Testing, Where You Can Test Your Email Content, Subject Lines, And Track Conversions, To Find Out Which Email Version Can Convert The Most. Plus, You Can Use Custom Tags And Personalize The Automated Messages, Making The Receiver More Valued.

The Best Part Of This Feature, However, Is Kartra’s Behavioral Email Automations That Tracks And Responds Over The Reader’s Action. They Will Always Respond Based On Whether The Subscriber Opens The Emails, Clicks On The Link, Or Has Already Purchased A Product.

Support

One Of The Best Things About Karta Is Its Support For The Community. Their Customer Service Is Superb. They Are Polite, Responsive, And Very Helpful. 

Pricing

Kartra’s Pricing Is Pretty Straightforward. The Higher The Plan, The More Contacts, Leads, And Automated Emails You Get. You Can Get The All The Features For $499/ A Month And The Basic Features At $99/ Month

 

Pros

Cons

2. GrooveFunnels

Groove Funnels Homepage

This platform might be the new kid on the block, but it has the potential to beat all of these candidates someday, thanks to its fast and advanced engine and its long list of features.

This platform features tons of digital marketing tools. I strongly suggest that you sign up for a lifetime free account now since they are only offering this free plan for a limited amount of time.

Click here to read my full in-depth review of GrooveFunnels to get a deeper look into its features. 

Who is GrooveFunnels for?

GrooveFunnels is excellent software for almost any type of business. If you are on a budget, this software will make a good choice for you because of its free plan.

Free Plan/ Lifetime Deal

GrooveFunnels has a free plan. For a limited time, you can sign up for free unlimited access to GroovePages, GrooveSell, and GrooveAffiliate. This free plan allows you to sell unlimited digital products, automatically lets you join their affiliate program, hosts three domains, and more.

If you want to use all of the features, you can skip paying the monthly fee of $299 and sign up for their Platinum Lifetime Deal that grants you unlimited access to all of its features and future tools for a one-time payment of $1897 that you can pay in different plans.

 

Pros

Cons

Builderall Apps Page

Builderall offers tons of tools at a very low price. It is a pretty decent marketing solution considering its cheap price. Although the tools are quite limited, they are geared towards the visual aspects of marketing such as promotional videos, banners images, and more.

Who is Builderall for?

Builderall is a platform for content creators and artists who want to share their products online. Their set of tools offer more visual promotional content rather than conventional marketing schemes. A lot of coaches, web designers, writers, and other freelance professionals can benefit from Builderall.

User-Friendly

Most of Builderall’s tools are a little hard to learn at first but after a while,  they can become user friendly. However, the tools can be a bit clumsy at times. most of its features are lacking speed and smoothness.

The best thing about Builderall is the low price. For only $69, you get access to all of Builderall tools and all of the functions that come with them such as domains, bandwidth, and more. 

 

Pros

Cons

Click Funnels Logo

ClickFunnels might not be the best overall, but it does one thing best–building funnels. You can join the community to get free tips on how to build funnels with this software effectively.

Who is ClickFunnels for?

ClickFunnels is for all-around users, whether you are a small business owner or experts of any industry.

Features and Functions

Even with limited features, the effectiveness and functions of its funnel builder and tutorials work at its best. 

Support and Ease of Use

This program is not very easy to use, and some people end up hiring a professional to design their landing page, product page, and homepage which defeats the purpose of using an easy drag-and-drop page builder.

Their customer service is a little bit unresponsive at times. It happened to me once that I had to wait for a while to talk to someone from the company after experiencing problems at a crucial moment.

Pros

Cons

Kajabi features one of the best website builders that is made easy for people who are not familiar with the process. It has a powerful drag-and-drop builder with excellent customization options

Who is Kajabi for?

Kajabi is geared towards coaches, experts, teachers who want to sell their services such as exclusive content, tutorials and more.

Built for Experts

This online digital marketing solution and funnel builder is built for the experts on any field. All of their features are built to what is useful for coaches, trainers, teachers, and more. 

If you are a coach, you can use this s platform to host courses and webinars easily, even without prior knowledge to software like this one.

Pros

Cons

Lead Pages

LeadPages is an online marketing solution and funnel builder where you can create websites, funnels, pop-ups, alerts, and a lot more. It is a smart way to sell your products online since most people have an online presence. 

Who is LeadPages for?

LeadPages is the best choice for small business owners no matter what kind of products they sell. It is a small-scale version of some of the biggest names in funnel building.

Easy to Use

It is one of the easiest platforms to master. Even if you do not know much about technology, you can easily navigate through its intuitive interface and create effective and high-converting funnels and more.

Their pricing plans are pretty decent. You can opt for a risk-free 14-day trial if you want to try their services. It is a good idea to try as many platforms as you can, so you can clearly choose the right one for you.

Pros

Cons

SamCart

This platform is an effective eCommerce platform, whether you own a large-scale or small business. SamCart has over 10,000 businesses that claim to have boosted sales ever since they made the switch. 

Who is SamCart for?

It is an excellent choice for influencers, course creators, authors and other creatives. It is also an excellent software for online sellers and non-profit organizations.

Ease of Use Software at a Good Price

They offer features that help you highlight your most important asset–the product. You can use their tools to boost sales and promote your page with zero coding required.

 Their pricing is one of their high points. Their highest plan offers a lot of unlimited services like products, templates, custom domains, product delivery, and more.

Pros

Cons

8. ThriveCart

ThriveCart is like any other marketing platform and sales funnel builder. However, it does thrive in terms of its detailed and in-depth analytics that could totally help you grow your business.

Who is ThriveCart for?

ThiriveCart is for businesses that want to gain more profit based on the statistical data. It is a great way to get to know your demographic as well as your best-selling products.

Reliable Data

This platform has very reliable on giving you actual reports on data. You can use their data to develop products and services that cater to them.

You will also find out which of your products stood out sold the most, so you can model new products like that one to increase sales.

Pros

Cons

9. Unbounce

Unbounce

With over 15,000 users and brands using Unbounce, they must be doing something right. 

Who is Unbounce for?

Unbounce is for people who are looking to make their business known online. It is equipped with decent functions that you can use to extract pages, build websites, and build funnels.

Functionality

It is equipped with decent functions that you can use to extract pages, build websites, and build funnels. You can quickly contact a specialist through live chat support through their website if you have any concerns. 

Pros

Cons

10. Elementor Pro

Elementor Pro

Elementor Pro offers some of the best templates, advanced post-filtering, excellent skins, widgets, integrations, advanced high-converting forms that can turn any prospect into a paying customer.

Who is Elementor Pro for?

Elementor is an excellent plugin for WordPress, making it a great choice for bloggers. It is very easy to navigate through each feature. The dashboard looks very clean with all of the tools laid down clearly for you to use.

Powerful Page Builder

Unlike the other options, Elementor does not have all the other marketing tools, but I included it in the list because of its powerful features. It is a page builder you can use to create stunning landing pages, blog pages, product pages, and more products that relate to having an online business.

 

Pros

Cons

Instapage

Instapage might not be a complete all-in-one digital marketing solution, but it does feature an excellent set of tools and the prices are pretty affordable, especially for smaller businesses. It offers landing pages, personalization, experimentation, ads, collaboration, and more. 

Who is Instapage for?

Instapage is an excellent choice for influencers, experts, and small business owners.

Notable Features

Instapage provides excellent templates and visuals. It can make your business site look aesthetically pleasing. Each of its 6 features is effective in growing your business and getting more leads.

This platform is very easy to use, and each of its elements is easy to add to your landing pages to make your products seem more relevant to your future customers.

The pricing plans are very flexible. You can sign up for a custom plan and choose only the tools and functions you need for your business.

Pros

Cons

12. Systeme.io

Systeme.io

Systeme.io is a pretty straightforward app. If you need to build sales funnels a lot faster. It also has email marketing options, an online shopping cart that works with PayPal and Stripe, and a lot more. 

Who is Systeme.io for?

This program is for people looking to create online courses, digital products such as eBooks and more. However, if you are looking for a cheap platform for building online courses, this option is your best bet.

Best for its Features

It does not have a lot of features, and it has fewer integrations, but it is still effective in building sales funnels, which is the most important aspect of money-making business. The pricing is very affordable, it might be one of the cheapest pricing plans on this list. However, the features are limited.

 

Pros

Cons

This software is one of the best online shopping cart platforms. It allows you to scale your business with its effective features. You can take advantage of its modern tools for eCommerce, and use the tools to help your business. 

Who is PayKickStart for?

PayKickStart is for small and startup businesses who have a clear goal of expanding their reach.

Great Functionality

This online platform allows you to sell your products and get paid directly using credit card payments, PayPal, and a lot of other integrated software. This platform is very easy to use. Even without knowing a shred of code, you can fully master and use this platform to grow your business

Pros

Cons

14. OptimizePress

Optimize Press

If you are a blogger, looking to convert sales customers in your WordPress site, this is an excellent platform to gain more leads.

Who is OptimizePress for?

This platform is the best for Bloggers. You can directly use this tool for your WordPress site without additional software.

It may not have a lot of features, but it is the best at what it is made for, which is creating funnels for your blog site.

Great for Blogging

This platform does not have a lot features, but it makes well with what it has to offer which is blogging. It helps optimize the traffic for your blog, so that you can get more subscribers and eventually more customers.

Pros

Cons

15. ThriveThemes

Thrive Themes Logo

As the name suggests, Thrive Themes is a theme builder you can use without hiring developers. It is an excellent platform, that is too good not to mention.

Who is ThriveThemes for?

This tool is for beginner marketers and bloggers. It is also for creatives who want to have fun and make designing themes for websites the easiest way possible.

With ThriveThemes, you will get a host of WordPress plugins. If you are a blogger and use WordPress to publish your articles.

 Great Pricing

Since it is mostly like a theme builder rather than an all-around marketing solution, the prices are really affordable, and worth it because of its functions and benefits.

Pros

Cons

What is a Sales Funnel Software?

Sales Funnel Software

In summary, a sales funnel is a step-by-step process that brings prospects and potential customers to buy your products. It starts with a series of marketing steps such as automated emails or SMS, videos, articles, and landing pages that will basically do the selling for you.

It starts with brand awareness. Marketing funnels start by promoting your product through ads on the internet, it is the same idea of having billboards on high-traffic areas but in the digital world. It is an elaborate and strategic scheme that makes your target market aware that you exist.

Content Marketing

The next step is reading about your products through a series of articles or blog posts, videos, and ads. Now that people are aware that your products exist, they need to find out how they work. Whether they stumble upon an article (based on their interest) or saw a well-designed ad banner, potential customers will become a little curious.

Building A Relationship

Even when prospects start engaging with your products, they might still be on the fence. The next step is to use promotion techniques to dazzle your prospects and build relationships that garner trust through email marketing.

Whether they signed up to your email list or not, once your potential customer gets interested in your product, they’re like to click an ad of the special deals you are offering.

Sales

At this point, you are getting really close to making a sale. They will now visit your website for the first time. Once they add items to the cart, you now have the opportunity to upsell.

Upsells

For example, someone is trying to buy a yoga mat, you can add the option to add something related to that product such as yoga straps or a yoga outfit.

Now that you made that sale, the customer is now at the bottom part of the funnel, but it does not end there. Once a product or service is delivered and a client is satisfied, they will come back for more.

Loyalty And Referrals

They will now become recurring customers that show loyalty and will stand by your product as long as they are satisfied with them. At this point, these customers might even refer your business to their friends and family.

Building funnels can bridge the gap between your business and your thousands of potential customers. You can achieve all of this and make this step-by-step process possible if you sign up for the best funnel builders featured on this list.

How To Choose The Best Sales Funnel Software

Sales funnel software may be similar, but each of them has their own strengths and weaknesses.

Some are made with all of the marketing tools you will need to run a business with consistent sales, while some are focused on only the important things.

My top recommendations do not mean it is the best choice for you. The best funnel software for you should cater to what you need most. Using software with too many tools that you do not plan on using can be a waste of money, so the best thing to do is to consider what you need.

Here is a list of the factors you need to consider first before you make a decision:

User-Friendliness

Since you are reading this article, I will assume that you are looking for an easy-to-use funnel builder. Most of the options are made for people who are not that familiar with programming or code, which is why you want to go with a platform that is less confusing, simple, and straightforward.

Some funnel builders are easier to use than others, and maximizing the use of one of these platforms is an important factor to create high-converting funnels for your business.

Make sure you choose an option that you are comfortable using and has the features and functionalities that you can use to execute your marketing plans perfectly.

Price

Starting a business means you have to spend money first before expecting a return. Make sure that you select software that fits your budget so you can support the monthly expenses before actually earning consistent cash.

Fortunately, there are a lot of budget-friendly options on the list, and some of which have flexible plans that you can choose to fit your business size and the industry you are in.

Integrations

Some of the options below have a complete set of tools, meaning you don’t need to signup for third-party software for building webinars, email automation, shopping carts, or payment methods.

Choosing a complete software can save you money from signing up for different marketing tools. However, some of us might be used to using particular platforms.

If you do not want to let go of apps that you are used to such as PayPal, Shopify, or WordPress, make sure you choose a platform that integrates well with the platforms that you already use for faster deliverability.

Features/ Tools

Some options come with fewer tools. They’re not inferior per se as this might mean the software focuses on quality. Fewer features also mean they can provide better support to customers and can update more consistently for improved quality.

However, some funnel software comes with tons of tools such as the all-in-one solutions on this list.

Templates

Make sure you choose software with stunning pre-made templates for building funnels, landing pages, and website design.

For some people the layout of a site is important. The template should fit your business industry and look professional for a more authoritative and legitimate appeal.

People want to buy products from a professional-looking website. Some funnel building software offer stunning templates with promotional and engaging elements. With templates available, you can spend less time on the editing, and use your spare time to focus on your deliverability.

Also, an excellent funnel builder will have useful email templates and promotional tools.

Support

Having support channels such as live chat and a ticketing system is essential, especially with online software.

Once there is a problem with the software, it can affect your business. Having a faulty and buggy website can drive away potential customers, so make sure you choose a funnel builder that is stable and has responsive customer service.

There is a lot happening behind the scenes such as integrations, so you have to make sure that the software you choose can address the inevitable technical failures in a quick and effective manner.

Support is not about live chat or phone calls alone, these companies should also provide enough support and update the system and security on a regular basis to avoid crashes.

Security

Security is also an essential factor you need to consider. Make sure you read the fine print before agreeing to anything. Remember, your products and intellectual property will be inputted on these platforms, so make sure that they handle all your sensitive data using the proper security channels.

You should also check what happens to your data if the software goes down. Make sure your data is backed up and if you retain ownership of the content shared.

Don’t forget to read and understand the fine print before virtual signing anything.

How to Choose the Right Sales Funnel Builder for You?

Now that the list is over, you probably have more questions. In this section of this review, you will learn how to choose the best funnel for you by following these easy steps:

Step #1: Define your business

Detering your business and what industry you are in, and define your products. If you are selling physical products, certain platforms work well with selling products, and other services are good for digital products and services. 

Step #2: Determine your products

Now that you know which industry you are a part of, it is time to define what you are selling to find out which of these funnel builder systems work the best for promoting your products. Some platforms work better with specific products, which is why it is important to know your product first.

Step #3: Assess your monthly budget

Make sure you can have enough money to sustain your business during the first few months. Since there are a lot of expenses, you will have to shoulder them at first before making revenue or breaking even at the least.  

Step #4: Try FREE options and Trials

Since most of these options offer a free trial, I recommend going through as much as you can. This way, you can have a better and hands-on idea of which of these platforms is compatible with your business model. Some offer 14-day free trials, and I suggest that you don’t try them all at once so you can take your time to truly get to know each software and determine which one you like the most.

Step #5: Find the software you feel comfortable using

Most of these funnel building software have similar tools, making it a little hard to choose. However, since they offer free trials, you can find which software is more comfortable to use. They might have similar features and functions, but there are other ways to determine which is the best such as ease-of-use, support, speed, and more. 

Step #6: Choose which software

Now that you went through all the steps above, I am pretty sure you narrowed your list down to at least three at this point. Now you can weigh the pros and cons of the top three platforms you selected and ultimately make the best decision.

Factors to Consider

Sales funnel software may be similar, but each of them has their own strengths and weaknesses. 

Some are made with all of the marketing tools you will need to run a business with consistent sales, while some are focused on only the important things.

My top recommendations do not mean it is the best choice for you. The best funnel software for you should cater to what you need most. Using software with too many tools that you do not plan on using can be a waste of money, so the best thing to do is to consider what you need.  

Here is a list of the factors you need to consider first before you make a decision:

User-Friendliness

Since you are reading this article, I will assume that you are looking for an easy-to-use funnel builder. Most of the options are made for people who are not that familiar with programming or code, which is why you want to go with a platform that is less confusing, simple, and straightforward.

Some funnel builders are easier to use than others, and maximizing the use of one of these platforms is an important factor to create high-converting funnels for your business.

Make sure you choose an option that you are comfortable using and has the features and functionalities that you can use to execute your marketing plans perfectly. 

Price

Starting a business means you have to spend money first before expecting a return. Make sure that you select software that fits your budget so you can support the monthly expenses before actually earning consistent cash.

Fortunately, there are a lot of budget-friendly options on the list, and some of which have flexible plans that you can choose to fit your business size and the industry you are in. 

Integrations

Some of the options below have a complete set of tools, meaning you don’t need to signup for third-party software for building webinars, email automation, shopping carts, or payment methods. 

Choosing a complete software can save you money from signing up for different marketing tools. However, some of us might be used to using particular platforms. 

If you do not want to let go of apps that you are used to such as PayPal, Shopify, or WordPress, make sure you choose a platform that integrates well with the platforms that you already use for faster deliverability. 

Features/ Tools

Some options come with fewer tools. They’re not inferior per se as this might mean the software focuses on quality. Fewer features also mean they can provide better support to customers and can update more consistently for improved quality. 

However, some funnel software comes with tons of tools such as the all-in-one solutions on this list. 

Templates

Make sure you choose software with stunning pre-made templates for building funnels, landing pages, and website design.

For some people the layout of a site is important. The template should fit your business industry and look professional for a more authoritative and legitimate appeal. 

People want to buy products from a professional-looking website. Some funnel building software offer stunning templates with promotional and engaging elements. With templates available, you can spend less time on the editing, and use your spare time to focus on your deliverability.

Also, an excellent funnel builder will have useful email templates and promotional tools. 

Support

Having support channels such as live chat and a ticketing system is essential, especially with online software.

Once there is a problem with the software, it can affect your business. Having a faulty and buggy website can drive away potential customers, so make sure you choose a funnel builder that is stable and has responsive customer service.

There is a lot happening behind the scenes such as integrations, so you have to make sure that the software you choose can address the inevitable technical failures in a quick and effective manner. 

Support is not about live chat or phone calls alone, these companies should also provide enough support and update the system and security on a regular basis to avoid crashes.

Security

Security is also an essential factor you need to consider. Make sure you read the fine print before agreeing to anything. Remember, your products and intellectual property will be inputted on these platforms, so make sure that they handle all your sensitive data using the proper security channels.

You should also check what happens to your data if the software goes down. Make sure your data is backed up and if you retain ownership of the content shared. 

Don’t forget to read and understand the fine print before virtual signing anything

So which is the Best Sales Funnel Builder in 2020 for you?

To sum it up, each platform has its own sets of strengths and weaknesses. It all boils down to which platform can benefit your business the most while still being really easy to use without hiring a team of web designers and coders to do it for you, especially if the goal is to maximize profit.

For me, I chose Kartra as the best sales funnel software for several reasons.

  1. Kartra has a collection of 14 different tools fully-integrated with one another
  2. It offers more leads and emails included in their basic plan
  3. The tools are easy to use
  4. It has tons of gorgeous templates to choose from
  5. The automation settings are impressive
  6. It works well with my business which is an eCommerce store
  7. It is affordable and effective at the same time, which is pretty rare

My second and third best picks are ClickFunnels and GrooveFunnels

ClickFunnels has a more elaborate funnel building software tool that works with any type of industry. It might not have a bunch of features, but over 100,000 customers still trust this software based on the funnel building capabilities alone.

GrooveFunnels, although not completely out yet, has a long road ahead of it. I see a lot of potential with this software, and someday, it might even be on top. Essentially, GrooveFunnels is kind of like Kartra 2.0 since it was developed by the same person but using more advanced tech. They also offer a pretty sweet lifetime deal, since you can save tons of money annually.

FAQ

Sales funnel software is an online service where you can build landing pages, funnels, and more. Some offer more features, while some stick with only the essentials. They are SaaS (1) that have different payment plans.

A sales funnel builder is one of the tools that these platforms offer. You can use a sales funnel builder to create effective and high-converting sales funnels using templates or you can build from scratch using drag-and-drop functions.

Yes. There is one free sales funnel builder called GrooveFunnels. This platform is still in its beta testing stage, which means, for a limited time, they are offering free LIFETIME access to their core products which is a landing page and funnel builder, an online platform for selling digital services, and an affiliate management tool. These core features offer a lot more than some basic plans. This promotion is only available for a limited time so make sure you sign up now to own it for free without any risks. You can use this link to sign up for a free account.

There are a lot of WordPress funnel builders to choose from? While some have their own blog editor, people used to using WordPress to create and publish blog content that can choose a platform like CartFlows, which integrates well with WordPress sites. 

Elementor is an excellent choice for WordPress as well. It has some of the best functions and templates to make your blog absolutely stunning.

References

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